Analytics is the industry-leading solution for collecting, organizing, analyzing and reporting
What if the user’s behavior could determine their audience instead of asking them explicitly? If the visitor is reading articles about “How much car can I afford?”, viewing current auto loan rates and trade-in values, and using payment calculators, they are likely a buyer versus a seller. We can use these behavioral decisions to determine the audience they belong to and use this to drive personalization. We can also identify outliers, or anomalies in what we thought our visitors would do, versus what they actually do on our site and adjust our strategy ad hoc.
The key here is to be nimble. A human’s attention span is now less than that of a goldfish. You must determine their audience segment quickly and show them relevant content, or the user will look elsewhere. I usually give a site about three clicks to find (or progress to) what I’m looking for before I use bad words in front of my kids and bailout completely. Don’t judge.
I heard a weird statistic that said, ‘of the Adobe customers that own only one solution, 95% own Analytics.’
Analytics is an essential solution of the Adobe Marketing Cloud. I can use my Analytics data to identify high-performing content or assets, and share that with Adobe Target to show offers in AEM using the native Target/AEM integration.
What if the user’s behavior could determine their audience instead of asking them explicitly? If the visitor is reading articles about “How much car can I afford?”, viewing current auto loan rates and trade-in values, and using payment calculators, they are likely a buyer versus a seller. We can use these behavioral decisions to determine the audience they belong to and use this to drive personalization. We can also identify outliers, or anomalies in what we thought our visitors would do, versus what they actually do on our site and adjust our strategy ad hoc.
The key here is to be nimble. A human’s attention span is now less than that of a goldfish. You must determine their audience segment quickly and show them relevant content, or the user will look elsewhere. I usually give a site about three clicks to find (or progress to) what I’m looking for before I use bad words in front of my kids and bailout completely. Don’t judge.
I heard a weird statistic that said, ‘of the Adobe customers that own only one solution, 95% own Analytics.’
Analytics is an essential solution of the Adobe Marketing Cloud. I can use my Analytics data to identify high-performing content or assets, and share that with Adobe Target to show offers in AEM using the native Target/AEM integration.
Key Points to Remember:
- Use it to learn about the visitor as they browse
- Display personalized content based on their behaviors
- Determine user segment quickly or user will bounce
- You can use this on your existing web properties and mobile apps, regardless of the technology platform you used to build it.
- Licensing determined by number of server calls per year
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